A Digital Makeover

Making their clients look stunning is what Aspire is all about and they realized they could use a digital facelift themselves. Aspire’s dermatology services have long dominated Rhode Island and parts of Massachusetts without a direct digital marketing plan. They were ready for new clientele, new faces, and new smiles while extending the lifetime value of current patients. See how we fared.

• We assessed the current website’s condition for different methods to promote engagement. The content was information heavy and lacked the warm, friendly nature the staff was known for. The revamp plans were centered on creating and sparking a need for their services. We felt this would be best supported by sharing past client testimonials and building connections with doctors through more personable biographies.
  

• We felt a need for a more specific target demographic in order to optimize adspend and we determined that middle-aged mothers would be most effective. Being key influencers in household decisions with a heightened concern for the family’s health made this a natural selection. Children and spouses would be easy referrals as well, boosting the number of new clientele. We elected to highlight the long term health benefits in our messaging in order to trigger an emotional repose that would resonate with mothers. Aspire’s recent addition of cosmetic services also appealed to mothers looking to freshen up their appearances. To top it all off, middle-aged mothers are the largest age group in the smallest state of the US.