Chivalry Isn’t Dead 

…and neither was Bespoke’s desire to button up their marketing approach. Specializing in luxury custom suits in Salt Lake City, Utah, it was no surprise that this local business wanted everyone dressed in their fine clothing. Here’s how we brought dapper back by optimizing ROAS and attracting new clientele. 

• We completed a thorough competitive analysis and confirmed the over saturation of the current target demographic. This group of middle-aged businessmen and recent college graduates were resulting in excessively high bids in PPC adspend. The secondary target group of grooms also had countless indirect competitors and showed minimal return.

• We shifted our targeting to the queer community which had consistently rapid growth in the area. As the direct competitors generally pushed advertisements with conservative messages, the new campaign called for a modern and inclusive approach. Gay weddings were an untapped goldmine and naturally doubled the sales of straight weddings. Lesbian weddings also had a strong word-of-mouth referral network that proved highly effective.