New Landscapes

One would think that America’s best selling store brand for supplements wouldn’t need any insights about their digital brand presence, but they did. Walmart’s massive push in their online selling platform called for more attention to their private label brands and Spring Valley’s development was key. Spring Valley was looking to boost their shop page engagement and conversions by defining their brand’s values. Here’s what we shared with them.

Diving deep into consumer research data to pinpoint tension points or deterrents when purchasing supplements online, we determined that the general publics distrust towards frequent misguiding product information played a big role. Consumers often felt a ‘big pharma’ influence in marketing messaging and were often overwhelmed when attempting to find the true facts behind figures. To respond, we added a brand focus of transparency in order to reestablish trust with the consumer. We took this one step further by focusing on content being more education based as opposed to aggressively advertised.