At Every Corner

It’s hard to imagine a road trip without driving past a Walgreen’s and that’s the kind of brand awareness they wanted with online shoppers. Their private label brand Finest Nutrition was looking to tighten up the consistency of their content with the launch of their sub brand Free and Pure. Requiring the cooperation of all product suppliers to build out engaging shop page content, we developed templated guidelines that were sure to drive online shoppers back for more.

• We prioritized frequent brand logo placement on product pages to increase brand association without overexposure. Also implemented branded product into media and synchronized color scheme of all assets to reflect brand logo’s. Lastly, we included brand slogans and statements directly into shop page to build familiarity and minimize clicks to find this information.

• We found that tweaking the artwork to put the spotlight on Free & Pure would allow Finest Nutrition to receive residual awareness and have the perception that the brand has been established for a while.

• Consumer research led us optimize the content to include more imagery as information heavy product pages received shorter time on page and low engagement. We implemented more lifestyle photos to help shoppers conceptualize owning the product. The images were thoughtfully selected to include subjects of various ages, genders, and races for inclusiveness.

• Our approach on the messaging was altered to focus more on consumer benefits as opposed to being inundated with product specifications that they were unfamiliar with.